Today I thought I’d spend a little bit of time going over some emotional marketing techniques…ones that Mojo won’t be teaching us in class. I got this little idea when I opened up my web browser and Google greeted me with a very emotional story of a little boy who just wants to impress his lady friend as she jumps rope. What would any little boy do in such a situation? He’d buy his beloved presents using Google to search for just the right gift. Alas, his lady love was not impressed by these trinkets. In defeat the young man begins to jump rope beside his lady love and then and only then does she recognize he is the man for her. Now this is a story that appeals to Google users. Men desperately searching for things to impress their lady on a day that undoubtedly brings stress to any man in a relationship, and women (at least in theory) really just wants a sweet guy to “jump rope” with. What did this make me want to do? It made me want to run a Google search!
|
|
|||||
 Leave a comment Tags:  emotion, Google, Hallmark, Hooters, Marketing, Mojo, Pizza Hut, Valentines, Value Star By Randy Zwitch - January 15th, 2010  Category: CCMBA 2010D By now, the news of Google publicly chastising China via their official blog has made its way around the Internet. Google, citing attacks on themselves and at least 20 other large corporations, has decided to ‘rethink’ their business strategy in China, starting with removing filters from their search engine results:
While Google acknowledges that removing themselves from doing business in China is a decision not to be made lightly, I think they are making the correct decision for three main reasons: |
  |
||||
|
The Fuqua Experience is featured on:
|
|||||
Recent Comments