Durham, Day 2: Don’t create a business plan, play football instead

Unfortunately, today it was time to actually attend classes. Learning is still optional :)

Due to a scheduling conflict/mistake on my part, I’ve only got one class this week and three next week, instead of two-and-two.  So for the next week, I can put my full attention towards Entrepreneurship and New Venture Management. Sure, next week will be hell…but that’s next week!

The most interesting thing about class today is that, apparently, business plans are passé.  I’m not sure how I feel about this revelation; in some ways, I can appreciate the fact that taking the time to write everything down is a waste of time, when you should be “doing”.  But at the same time, if you’re going to keep everything in your head, at some point you’re going to lose track of something important.  I suppose the point is moot for me (at least at the moment), as I have no legitimate business ideas at this time.

After we started off class with the “no business plans” mantra, we spent the majority of the time talking with a venture capitalist from a Research Triangle firm.  Having this discussion about a current investment was fantastic way to jump right into thinking about how to evaluate a potential investment, and how to start thinking like an investor.  What amazed me about this discussion was 1) that we were able to shed the stale Harvard Business School prepared cases for this class and talk about an actual investment in-progress and 2) the extent to which the venture capitalist was willing to share his knowledge.  Even though we signed a non-disclosure agreement before reading the investment materials, I wasn’t expecting such a frank discussion…I just didn’t think that was done in any part of the business world.

After class concluded, I spent nearly two hours working through a brutal academic article about networking.  Not that networking isn’t important, but to distill the process of meeting people into terms like “nodes”, “efficiency”, and “structural holes” is just too much analysis for even me when one sentence would do:  The more diverse your network, the more likely you’ll find the resources you’ll need as an entrepreneur.  Q.E.D.

After a so-so dinner, I headed over to the field across from Fuqua, where the CCMBA class was supposed to put a beating on the Daytime program in flag football.  I guess the prospect of a bunch of “executive” students laying the smack-down on the younger Daytime class was too much to bear, as only a handful of Daytime students showed up.  No matter…the CCMBA class showed up strong, at one point having nearly 40 players going across two games.  Good times!

Class starts at 8 a.m. tomorrow (as opposed to this morning’s 11:15 a.m. start), which isn’t something I’m looking forward to.  Being on campus, it’s like I’m back in college…and 8 a.m. classes just aren’t appreciated.

Shanghai, Day 7: Chivas Regal captures China market

PM:  Do you drink scotch?

(class erupts in laughter)

RZ:  Yes.

With that one question, Dr. Moreton broke the ice faster than any guest speaker we’ve had prior.  That said, I’m not sure if I should be proud or offended at my classmates reaction to me being the recipient of that question…

PM:  How much is this bottle of Chivas Regal worth to you?

RZ:  Right now, with an afternoon’s worth of classes to go?  Not a whole lot!

Chivas Regal Strategy

Dr. Patrick Moreton from the Washington-Fudan EMBA program explains how Chivas Regal captured the Chinese market

In trying to illustrate the perception of the Chivas Regal brand in the U.S., Dr. Moreton couldn’t have picked a better person in the class than me.  While I’m not a single-malt purist, other than running through the ‘colors’ of Johnny Walker I’ve never really spent that many glasses exploring the world of blended scotch whiskeys.  Nor do I know anyone (as far as I know, at least) that prefers Chivas as their drink of choice.

According to Wikipedia, Chivas Regal was the drink of Frank Sinatra and the rest of the Rat Pack; however, to this 30-something American male, that association doesn’t mean a whole lot.  More broadly, Chivas Regal isn’t spoken about in the U.S. in the same circles as single-malts like Macallan or The Glenlivet, or even Johnny Walker Black Label in the blended scotch whiskey segment.  And yet, in China, Chivas Regal is second only to Remy Martin cognac in the premium spirits segment.  How can this be?

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Shanghai, Day 6: Bank of Communications

Duke Welcome Sign at Bank of Communications Day 6 was a half-day of sorts, with the first four hours of the day split equally between Strategy and Finance. The second half of the day was dedicated to optional corporate and cultural tours.

During the prior three residencies, I took these corporate tour afternoons off.  In London, it was a simple mistake; with all of the details to take care of before starting the program, I just neglected to sign up.  After London, however, I realized how great having an afternoon off could be, and strategically decided to take the Dubai and Delhi corporate tour afternoons off as well.  What can I say, I enjoy a good nap!

For China, I had originally signed up for the Zhouzhuang cultural tour, as I wanted to see the “Venice of the East”, but at the last minute, I decided to change my plans to instead take a tour of the Bank of Communications.  As one of the top five largest commercial banks in China, visiting the BOC provided an opportunity to listen to top Chinese officials discuss the issues and opportunities surrounding the banking system in China.

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