You don’t remember? The Internet Does!

By Randy Zwitch - November 18th, 2009 Category: CCMBA 2010D
A picture from my appearance on CNBC's "Power Lunch" - December 2001

A picture from my appearance on CNBC's "Power Lunch" - December 3, 2001

The Internet is a funny place.  As I wrote in a post recently, I’ve started becoming more cognizant of personal branding and what my ‘Google Search personality’ looks like.  I think a lot of us take it for granted that you can “just Google” something, but that doesn’t guarantee you’ll see everything about a person or a subject.  I typed my name into Dogpile this afternoon, a search engine comprised of the results of other search engines (including Google), and an interesting result turned up…

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A milestone in personal branding: Google name listing

By Randy Zwitch - November 10th, 2009 Category: CCMBA 2010D

When I started this blog, I was on the free service WordPress.com.  Not knowing anything about blogging other than people write stuff about themselves, and few if any people actually care enough to read, I wasn’t going to spend any money on this hobby!  But I did think I had something to say (first post), and a few friends encouraged me to start writing, if only to explain to them what an Executive MBA was and how I could be attending Duke University from Philadelphia.

The funny thing about WordPress.com is, because you are on a free service, it’s actually easier for people to find you and read!  So I started getting a few dozen page views a day, with the majority of the traffic starting to pick up when I criticized the Harvard Business School and when I started regularly commenting on other people’s blogs.  Then it hit me…why are very few people amazingly successful at blogging, and why are most people not read at all?

So I moved to a self-hosted WordPress blog, and started with the amazing Cutline theme as my baseline format.  Then I learned about PHP, Javascript, CSS, RSS, Google Analytics, Google AdSense, Twitter, Facebook promotion, Feedburner, SEO, embedding YouTube videos, LinkedIn, added more authors…anything I could do to increase the visibility of this blog and make it more “professional”.  Of course, being affiliated through the Fuqua School of Business didn’t hurt in terms of starting to become listed in search engines.

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